2015 Center of Excellence Award


Circle BMW Awarded BMW Center of Excellence

-This is the second consecutive win and fourth overall for Circle BMW-


Eatontown, N.J. (March 18, 2015) - BMW of North America, LLC announced its annual Center of Excellence honors and Circle BMW, the region's only independently owned and operated BMW dealership, was again recognized as a top BMW Center in the U.S. for achieving outstanding levels of performance in 2014. Winning BMW Centers consistently demonstrate their dedication and enthusiasm for the BMW Brand, their customers and employees.

BMW dealers were measured on 11 Key Performance Indicators against their peers which include, Customer First, Aftersales and Sales data.  This data is then calculated to award the top performing BMW dealers.  Only nine percent or 32 of the 339 U.S. dealerships are awarded this annual top honor of "2015 Center of Excellence" based on their 2014 performance.

Circle BMW in Eatontown, N.J. has earned this distinction for 2015 by demonstrating consistent superior performance, with a combination of sales, leadership and customer satisfaction that placed them at the very top among BMW dealers.

"I congratulate these Center of Excellence winners for their great achievement," said BMW of North America President and CEO Ludwig Willisch. "Many of those on the list have earned COE honors over multiple years.  To me, the achievement is evidence that these centers know how to continuously delight their customers.  I hope they will proudly display their COE recognition and I know they will certainly enjoy the rewards."

President of Circle BMW, Tom DeFelice said, "This is the second consecutive year and fourth Center of Excellence win overall for Circle BMW. I am incredibly proud of our employees for their continued focus on excellence throughout the organization and quest to keep the winning momentum at the forefront of our operating culture. Clearly, this award confirms their efforts and hard work."


About Circle BMW

Circle BMW, owned and operated by Tom DeFelice since 1981, is dedicated to excellence in all phases of the BMW ownership experience: sales, service, parts, accessories, lifestyle products and lifetime customer support. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area's leading luxury automotive dealerships. In addition to new vehicles, Circle BMW offers Certified Pre-Owned vehicles that meet demanding standards for resale. Our award-winning Service Department is among the top in the nation and is proud to employ the largest staff of BMW Master Technicians in New Jersey. Circle BMW is one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Learn more at circlebmw.com and connect with us on Facebook.com/CircleBMW, Twitter @circlebmwsales, Instagram @CircleBMW and youtube.com/circlebmwtv.


About BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BWM brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls- Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 122 MINI passenger car dealers and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.


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Media Contact:

Pamela Marshall

Circle BMW