BMW Celebrates Year One of the 1 Series with
Special Engraved Start/Stop Button
Owners of the first year of the 1 Series share the celebration of BMW's new Icon
Woodcliff Lake NJ - November 8,2007 ... Drivers who purchase a 2008 BMW 1 Series will be reminded
that they are one of the lucky drivers of the next BMW icon every time they start or stop their cars. Each
2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop
button with the inscription: "Year One of the 1". The engraved Start/Stop button is one of several notable
initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing
exclusively in the 2008 calendar year 1 Series models coming to the US, the "Year One of the 1" button was
created by the same team of BMW designers who designed the 1 Series.
"Fourty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape.
That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the
1 Series will be as important to the history of BMW in America," said Jack Pitney, Vice President, MArketing,
BMW of North America. "The 'Year One of the 1' Start/Stop button is a way to directly engage our customers
with a simple message of celebration each time they get behind the wheel of their new 1 Series," continued
Pitney. "Our 'Year One of the 1' activities will incorporate several elements that will celebrate this
historic launch. The specially engraved Statr/Stop button is just one of the many things we will announce
as we approach the launch next year."
The new 1 Series, which draws inspiration from the legendary BMW 2002 of 1968 with a focus on pure
performance, will be available as a Coupe and Convertible. In addition to premium design, the 1 Series
features rear-wheel-drive dynamics, agile handling, powerful 6 cylinder engines and seating for four.
THE NEW BMW 1 SERIES COUPE:
BMW’s 128i and 135i Coupes Come to America in 2008
Woodcliff Lake, NJ – June 30, 2007, 6PM EDT… BMW will introduce a modern and authentic performance coupe that draws inspiration from its iconic 2002 models of some 40 years ago. The next BMW legend, the 1 Series Coupe, represents the core BMW philosophies of pure performance and premium design. By combining sporty rear-wheeldrive dynamics, agile handling, powerful engines and seating for four, the 1 Series Coupe will reinvent the niche that the legendary BMW 2002 created.
On sale in the spring of 2008, the 1 Series Coupe will be available in two versions; the 128i and the 135i. Powered by a 3.0-liter, 230 horsepower inline 6-cyinder engine that generates 200 lb-ft of torque, the 128i Coupe will feature Valvetronic valvetrain management and aluminum/magnesium construction—core elements of BMW’s EfficientDynamics. The powerful 135i Coupe features BMW’s twin-turbocharged 3.0-liter inline six-cylinder engine that produces 300 horsepower and an incredible 300 lb-ft of torque from as low as 1,400 rpm. With its direct piezo gasoline injectors, twin low-mass turbochargers and air-to-air intercooling, optimum performance and economy is achieved with no loss in engine response. For the 135i Coupe, acceleration from 0-62 mph is accomplished in 5.3 seconds and top speed is electronically limited to 155 mph. Both engines feature on-demand engine coolant pumps that improve fuel economy and reduce parasitic losses for increased output.
Handsome looks with sporting intentions
The new 1 Series Coupe combines unique, dynamic and unmistakable design elements with a powerful and muscular body. The greenhouse with its characteristic “Hofmeister kink” is moved rearward and offers a particularly nimble look with its long hood. The short overhangs, long wheelbase and large frameless doors sit on a body with a striking shoulder line for a modern interpretation of BMW’s characteristic look. On the 135i Coupe, an M Aerodynamic Kit is standard.
The 1 Series boasts aggressive rear end styling. The trunklid has an integrated spoiler chiselled into the rear end of the car to accentuate the short rear section. On the 135i, an additional lip spoiler provides greater downforce on the rear end at high speeds.
The individual sections within the L-shaped rear taillights give the vehicle a lower, sportier look. Horizontal lights integrated in the rear light clusters offer a homogeneous lighting effect with the help of light-emitting diodes (LEDs). This light design, as found on other BMW models, makes the BMW 1 Series Coupe stand out at night. Also, the Adaptive Brakelights operating in two stages in relation to brake application force are yet another feature typical of BMW, with the additional benefit of extra safety on the road...
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