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Facebook Apr 19, 2021

We have always bought our cars from Circle. Antonio was great. Good follow up and very professional. Ask for him.

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Facebook Apr 18, 2021

I could not be happier with my purchase and service at Circle BMW. Antonio Carneiro is the Bomb.com. His persistence was impeccable. His energy & professionalism was a whole vibe for me. It was such a great experience. I will most certainly be going back.

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Google Apr 17, 2021

Purchased my wife's m6 gran coupe from Circle, Ziggy was my point of contact and he did a fantastic job. Everything was negotiated via the phone and email. Ziggy was upfront and transparent about everything...made the buying experience easy and hassle free.. He even stayed late waiting for me because my flight out of Virginia got delayed. Highly recommend this dealership and Ziggy!

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DealerRater Apr 17, 2021

Run don’t walk to go see Jim Hirsch at Circle BMW! Bought a CPO vehicle from Jim the other day and had the best experience from start to finish — not only was Jim responsive, knowledgeable, and kind, he was also COOL AS SH*T and a ton of fun to work with. I’m confident he helped me get the best price. He’s a man of his word and has stayed accessible for questions even though I’ve already signed on the dotted line and driven off the lot! Not a doubt in my mind that I’ll ...

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DealerRater Apr 17, 2021

5⭐️ Excellent dealership appreciated the hospitality and the pain free car buying experience and my fiancé loves the 5 series Thank You for the experience!

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Google Apr 16, 2021

Overall very good experience at Circle BMW, Jim in sales was excellent: helpful and efficient. I never was in and out of a dealership as fast as here with a new car. Just picked up my car a few days ago, but very happy so far. The certified pre owned looks and drives as new. Definitely recommend. Thx Vincent.

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DealerRater Apr 16, 2021

Good environment. People were anxious to assist and please. Attitude was professional and solicitous. We were made comfortable and all questions were answered with factual references.

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DealerRater Apr 14, 2021

100% Charles Catania was the best car salesman I have had. Honest and works with you understand and get what you want in your car!

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Google Apr 14, 2021

Just had the best car shopping experience with Jim Hirsch. He was fun and made me laugh the entire time. His approach to auto sales is refreshing and warmly welcomed. I am so happy to have finally met a person in the auto industry that is a true professional. If I could give him ten stars I would. Thank you Jim!

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DealerRater Apr 14, 2021

Ziggy Grzejka was a pleasure to work with and got us a solid deal on a used BMW. He followed through on his estimated quote over the phone and didn't tack on any fees when we came in person to see the car. He was very upfront throughout the whole process and the rest of the team was also helpful in rounding out the purchase. This was after a terrible experience we had with a competing BMW dealership the prior day, so we would definitely recommend Ziggy and Circle BMW for any car purchases in the area.

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DealerRater Apr 12, 2021

Ziggy and the entire ream were excellent, the deal was exactly as discussed with no drama. The 528ix was as described and fully prepped.The BMW genius guys were very helpful getting my phone operational. It was worth a 2 hour drive. Tom A

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DealerRater Apr 12, 2021

Blake is the most professional , knowledgeable and personable mechanics I’ve ever worked with. Took care of business as promised in a timely matter. Recommend

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DealerRater Apr 12, 2021

Ziggy was awesome! He always answered my questions promptly and fully, was not pushy about what kind of purchase we should make and when, and was accommodating to my family and I. We felt that we made the right choice, and we felt very comfortable and happy making our purchase. Circle BMW itself was great! The front desk lady was especially exceptional. She welcomed us with joy and offered us snacks and drinks and made sure we were comfortable and well taken care right until we left. When we upgrade our vehicle to a BMW, we will probably return to ...

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DealerRater Apr 11, 2021

Had a great experience buying a new X5 at Circle BMW working with salesman Charles Catania. Charles is very professional, personable and knowledgeable. He made the experience very pleasurable. He took the time to answer all of our questions about the car and did a test drive with us. He was very thorough explaining the cars features. Great guy and I highly recommend him.

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DealerRater Apr 11, 2021

Anthony was great. Very friendly guy, no surprises when i showed up. Everyone at this dealership is very friendly and professional. Excellent team here! People generally despise dealership visits, but this is truly a great experience overall. I will recommend them to anybody who asks! True professionals.

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Google Apr 11, 2021

Great dealership, very friendly people and down the earth. Zero pressure here, just a smooth experience. I will recommend anybody who asks to make the trip here, it’s actually a pleasure to deal with these guys. Anthony was great, along with the rest of the staff. Thanks for making the experience enjoyable, it goes a long way when purchasing a vehicle.

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Google Apr 10, 2021

Big thank you to Anthony Paparella at circle BMW! He made our first BMW experience absolutely amazing! We highly recommend him to everyone!

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DealerRater Apr 8, 2021

Great experience with Kevin Prull at Circle BMW. We were looking for an X5 and torn between buy and lease. Kevin set up time for us to test drive new and CPO vehicles and was very knowledgeable about the cars. Also just a nice guy in general, had some good conversations walking around the lot. We wound up buying a 2018 X5 (F15) CPO and are very happy with the experience. Howard Kletter in Finance helped us get the right payment and extended warranty coverage. We will be back to Circle in the future

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Google Apr 8, 2021

Jim Hirsch is hands down the best auto professional in the business. Straight forward, honest, knowledgeable, and transparent are just a few words that describe him. I knew within a few minutes of talking with him over the phone the two hour trip over to Circle would be worth it. When I arrived at the dealership i was not disappointed. His personality made the entire car buying experience fun and pleasurable. Fantastic communication throughout the process. I highly recommend Jim and the dealership to anyone interested in a new or CPO BMW. If I could give a rating of 10 stars ...

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Google Apr 6, 2021

The Circle BMW and Jim were both great. The buying process was both seamless and transparent. After a quick meeting with Jim and a test drive, I had all the information necessary to comfortably complete my purchase.

Welcome To Circle BMW


What Makes Circle the superior BMW Dealership in NJ?

Circle BMW has been family owned and operated since 1980. We are Monmouth County’s only independent BMW Center. Our dedicated staff, loyal customer base and love for new and used BMW models is what drives us to deliver exceptional customer service at our New Jersey BMW showroom and BMW service center in Eatontown, near Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. To learn everything you can about the BMW brand, we encourage you to speak with one of our friendly and knowledgeable BMW Geniuses or Client Advisors. They will provide you with valuable information, answer your questions and even set-up a test drive for you. Once you get behind the wheel of the Ultimate Driving Machine® you will experience the perfect balance of performance, agility and power that is synonymous with a BMW. Driving a BMW is unforgettable, not to mention fun and exciting, and is sure to leave a lasting impression. Let the team at Circle BMW help you with your BMW lease or purchase.

It’s easy to jump to the conclusion that shopping for a new BMW X1, 340i, or X5 model in NJ can be strenuous, but it doesn’t have to be. Since Circle BMW is the superior BMW dealership in NJ, our friendly professionals are available to ensure that all your questions are answered while giving you the opportunity to peruse the new BMW at your liberty. When a vehicle has caught your eye, simply catch our attention; we’re happy to schedule a test drive at your convenience. Whether you’ve fallen in love with the BMW 3 Series, 4 Series, 5 Series or another model in the BMW lineup, or you are just starting the research process, our sales experts will get to know you in order to recommend the perfect vehicle. At Circle BMW we offer competitive BMW lease deals on all models. We are proud to offer the best lease deals on our BMW inventory. Circle BMW is equipped to expertly handle any automotive needs.  We encourage you to check out our showroom at 500 Rt. 36 East in Eatontown, NJ, conveniently located off Exit 105 on the Garden State Parkway.

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Circle BMW

500 Rt. 36 East
Eatontown, NJ 07724

Sales: 732-820-4053
Service: 732-820-5589
Parts: 732-844-8203

Sales Hours:
  • Monday - Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed
Parts Hours:
  • Monday - Friday7:30 AM - 5:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed

Recalls: 732-440-1254

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732-820-4053

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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Circle BMW 40.2914229, -74.0422413.