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Why buy at Circle BMW?

Circle BMW was established in 1980 by Tom DeFelice, a life-long resident of Monmouth County. Still family owned and operated by the DeFelice family, Circle BMW stands apart from other car dealerships that are run by absent owners and large executive boards.

At Circle BMW, we are dedicated to excellence, especially when it comes to helping our customers. Circle BMW staff members, many who have worked at the dealership for 10, 20, or even 30 years, pay attention to detail and go the extra mile to provide our customers with top-notch service.

As a member of the business community, Circle BMW’s generous support of numerous non-profit organizations has benefited many throughout Monmouth and Ocean Counties. Circle BMW employees often come together to form “Team Circle BMW” in support of causes such as autism, breast cancer awareness, feeding the hungry and support of our service men, women and veterans.

Circle BMW customers hail from towns throughout Eastern Monmouth County and beyond, including Asbury Park, Brielle, Holmdel, Middletown, Little Silver, Rumson, Seaside Park and West Long Branch. Regardless of where our customers live, Circle BMW’s state-of-the-art facility on Rt. 36 East in Eatontown, N.J., is easily accessible from the Garden State Parkway, Exit 105.  Less than a one-hour drive from New York City, Circle BMW is best known as the, “BMW Store at the Jersey Shore.”

Whether it’s a new BMW, Certified Pre-Owned BMW, used BMW or a used non-BMW, Circle BMW always has a large inventory of vehicles. Circle BMW’s beautiful showroom houses new and CPO sedans and SAVs such as the BMW 330i xDrive, BMW 530i, BMW 740i, BMW X1, BMW X3, BMW X5, and the seven passenger BMW X7. The Circle BMW Finance & Insurance team will find the best rates for your lease or purchase and mitigate the process of getting a new or pre-owned BMW.

Once you take delivery of your BMW, Circle BMW’s award-winning Service Department will ensure that your vehicle is properly serviced. For OEM BMW parts and accessories, the Circle BMW Lifestyle Boutique features everything you need for you and your BMW. It’s no wonder that Circle BMW is well positioned to handle all your automotive needs.

Stop in or contact Circle BMW today by calling (732) 440-1200.

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.