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At Circle BMW, our highly qualified BMW technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining the best customer service, for both BMW Service and Genuine BMW Parts. Allow Circle BMW staff to demonstrate our commitment to excellence.

BMW X1 XDRIVE28I The BMW X1 presents standard-setting technology, comfort, and cargo capacity in what might just be the most versatile SAV ever at Circle BMW. Whether you’re from Eatontown or Middletown, Monmouth Beach or Oakhurst, we are located right off the Garden State Parkway: Exit 105. Circle BMW is only 50 miles from New York City. The X1 glides over nearly every road with comfort and precision. The BMW X1 has near-perfect 50/50 weight distribution and advanced systems like Dynamic Stability Control and Dynamic Traction control. xDrive, BMW’s legendary intelligent all-wheel drive system, detects and anticipates slip and redistributes power to the wheel with the most possible traction. Take a test drive with Circle BMW staff and feel the sporty and comfortable BMW X1’s 2.0-liter BMW TwinPower Turbo inline 4-cylinder engine. The convenient, connected technology of the BMW X1 will evolve the away you drive. The BMW X1’s elevated driver’s position gives you a clear vantage point of what lies ahead, while available xDrive, adaptable suspension, and intuitive handling place you in a position of power wherever the road leads. Whether you decide to lease or finance your BWW X1, we provide many options at Circle BMW. Both BMW finance and BMW lease, are great options for different buyers. Browse our BMW inventory, and find the X1 that fits within your budget, then think about whether you’d like to own or lease your BMW X1. Our client advisors will gladly assist you by explaining all your available options and decide on a lease or finance plan that works best for you.

Schedule BMW Maintenance at Our Service Center

Phone Number:Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed


1. Protection:
The average BMW costs more than $30,000, so having it serviced by top professionals is critical. Circle BMW offers the highest level of technical training, state-of-the-art equipment and BMW factory specific parts.

2. Training:
Circle BMW invests in continuous training to ensure that technicians are up-to-date on today’s increasingly complex vehicles. Having factory trained technicians work on your vehicle means that each repair is performed and completed properly to factory specifications.

3. Technicians:
In today’s world all technicians must be trained experts in the electronic and mechanical aspects of each BMW model. At Circle BMW, we are proud to employ the largest staff of BMW Master Technicians in New Jersey.

4. Equipment:
Some BMW diagnostic equipment can cost more than $100,000. As a result, many independent shops do not have the proper equipment to diagnose a problem. This means more time to identify the problem and higher costs. When your TPM light turns on, let Circle BMW help you.

5. Parts:
Circle BMW carries genuine BMW parts to cover all repairs in a timely manner. Using genuine parts guarantees that the repair is maintained to factory specifications.

6. Guarantees:
Circle BMW’s reputation is built upon customer satisfaction, that’s why we guarantee that each repair is performed correctly. Also, genuine BMW parts carry additional manufacturer guarantees.
7. Warranty:
Servicing your vehicle with Circle BMW eliminates the possibility of voiding the warranty for failure to meet factory requirements. Extended service contracts can also be purchased from Circle BMW for added protection long term.
8. Convenience:
To ensure convenient service, Circle BMW offers loaner vehicles, customer lounges, quick drop off service, shuttle service and a night drop box. We are located right off the Garden State Parkway: Exit 105. Circle BMW is only 50 miles from New York City.
9. Price:
Circle BMW offers competitively priced service specials in addition to the best BMW service in the area.
10. Satisfaction:
In both sales and service, satisfaction is the primary goal at Circle BMW. The best way to achieve this is to offer the best service support for your BMW at the best price.


Your BMW deserves the finest care; bring your BMW to the service center at Circle BMW on Route 36 in Eatontown, NJ, just several miles away from Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. For over 30 years, our staff of highly trained BMW technicians have specialized in BMW maintenance and repairs, attentively providing complete vehicle service you can count on. Our state-of-the-art BMW service center offers an unparalleled maintenance experience for every Ultimate Driving Machine®.

At Circle BMW, we do more than sell cars, we provide comprehensive care and maintenance for your BMW. Only an authorized dealership provides the very best care from professionals that specialize in BMW. Don’t compromise on vehicle care, especially when you are driving a luxury sedan or SAV. Regular maintenance at Circle BMW will ensure you’ll stay safe on the Garden State Parkway or the New Jersey Turnpike, and unpredictable driving conditions.


Our BMW service center delivers an all-inclusive range of services and amenities. Technicians use BMW-approved diagnostic equipment and furnish your vehicle with genuine OEM BMW parts in NJ. Enjoy complimentary loaner cars, free Wi-Fi, gourmet coffee and treats, and a free car wash each time you visit Circle BMW. To make BMW maintenance even more convenient, use our courtesy shuttle service. Schedule your visit to Eatontown today.


As one of three M Certified Centers in the Garden State – and the only Certified M Dealer in Monmouth County – our technicians offer in-depth knowledge on this exclusive collection of vehicles. As such, we can also expertly maintain your BMW M Series vehicle so it stays in peak condition. See how easy it is to set up a service appointment, choose a BMW maintenance plan that works best for you.

Click here to schedule a service appointment

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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.