In addition to any current offers, take advantage of up to $4,000 in BMW Military Incentives, exclusively for U.S. Service Personnel.

To show our appreciation for your service, BMW is offering special incentives on the lease or purchase of a new vehicle. What’s more, these incentives of up to $4,000 are on top of any current BMW offers.

BMW Military Incentives are available to American Service Personnel and their families stationed abroad, coming home or living in the U.S. In addition, the BMW Mobility Program provides cost assistance for customers who require adaptive equipment for their vehicles.

Of course, there’s the added incentive of driving your very own BMW. With TwinPower Turbo engines, responsive handling from near 50-50 weight distribution, and a wide array of technology features, there’s a new BMW vehicle that’s ideal for you.

Contact us to take advantage of these Military Incentives, and take charge of your brand new Ultimate Driving Machine®.


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To show our appreciation for everything that military service members do for our country, both at home and overseas, BMW offers
special incentives on the lease or purchase of new vehicles.

Military members

living in the U.S.

Military members and their families living in the U.S. may be eligible for special offers on the lease or purchase of a new BMW. If you are interested, please contact us for full details on your exclusive BMW Manufacturer’s offer.

Military members coming home.

As our way of saying “welcome home,” eligible military members and their families returning Stateside in the next six months may also take advantage of special offers. If you are interested in leasing or purchasing your new BMW in the U.S., please contact Circle BMW for full details.

Military members
stationed abroad.

Eligible active duty personnel stationed overseas may also take advantage of BMW military programs – including significant savings, extended warranties, and the assistance of an authorized BMW Military Sales Agent.

1. Special BMW Incentive offer is valid at any authorized BMW Center in the United States. Cash incentives are not applicable for vehicles leased/financed through BMW Financial Services. Member must take retail delivery  July 22, 2020 – January 4, 2021. Incentive offer is subject to change without prior notice. This incentive offer is available to TrueCar verified military members and immediate family with military ID. BMW requires presentation of a photo ID, your BMW Manufacturer Certificate with a unique Customer ID and Offer Code. Visit the TrueCar Car Buying Service to receive BMW Certificate. One incentive per member, per offer code, per calendar year for new BMW vehicles. Eligible military member must be the purchaser. See your authorized BMW Center for complete program details.
Phone Numbers:Sales Hours:
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  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
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  • Sat8:00 AM - 3:00 PM
  • SunClosed
Parts Hours:
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  • Sat8:00 AM - 3:00 PM
  • SunClosed
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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.