Open Today! Sales: 9am-7pmService: 7:30am-6pm

Search Anything...

- or select -
DealerRater logo
DealerRater May 18, 2021

Circle BMW provided me with a very smooth and professional car buying experience. Please visit Jim Hirsch if you are in the market for a new or pre-owned BMW. He is very knowledgeable and friendly, and will go above and beyond to ensure his client is satisfied with the purchase! Five stars!

Read at DealerRater

Google logo
Google May 17, 2021

A smooth journey during turbulent times I was returning my car and leasing a new one last November through Circle BMW. Walking through the doors I was quite apprehensive but was quickly put at ease due to my sales consultant ( Elaine Voutsinas) and Sales Manager ( Stephen Kirsch). Starting with Elaine and finishing up with Stephen my experience could not have been any better. Elaine kept me informed during the many months of waiting for the car to be built and delivered. Stephen was there as needed , as a great manager does. I give them, along with the dealership my highest ...

DealerRater logo
DealerRater May 17, 2021

This is my fourth BMW with Circle BMW and I have always dealt with Danny. He is so easy to work with and makes the car-buying process effortless. He is extremely knowledgeable about the BMW brand and always takes time to answer my questions.

Read at DealerRater

Google logo
Google May 16, 2021

Very professional service! Jim Hirsch went above and beyond to create a very pleasant car buying experience. Definitely recommend!

DealerRater logo
DealerRater May 15, 2021

Excellent experience at Circle BMW. Kevin was a pleasure to deal with. The geniuses were awesome in explaining how to use all the features on my new car.

Read at DealerRater

DealerRater logo
DealerRater May 15, 2021

I am a first time BMW buyer and Justin Pastore was an amazing sales person. He was very attentive without being pushy. He made me feel very comfortable with my purchase and made sure I had all the information I needed in a quick and timely fashion. The whole team that helped me were all professional and knowledgeable! Overall a great experience!

Read at DealerRater

DealerRater logo
DealerRater May 14, 2021

Kevin was a pleasure to work with and his knowledge of the car and features was extensive. He made the car buying process enjoyable and easy.

Read at DealerRater

Google logo
Google May 14, 2021

Great purchase. Anthony made the transaction very pleasant and worked around my schedule.

Welcome To Circle BMW

What Makes Circle the superior BMW Dealership in NJ?

Circle BMW has been family owned and operated since 1980. We are Monmouth County’s only independent BMW Center. Our dedicated staff, loyal customer base and love for new and used BMW models is what drives us to deliver exceptional customer service at our New Jersey BMW showroom and BMW service center in Eatontown, near Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. To learn everything you can about the BMW brand, we encourage you to speak with one of our friendly and knowledgeable BMW Geniuses or Client Advisors. They will provide you with valuable information, answer your questions and even set-up a test drive for you. Once you get behind the wheel of the Ultimate Driving Machine® you will experience the perfect balance of performance, agility and power that is synonymous with a BMW. Driving a BMW is unforgettable, not to mention fun and exciting, and is sure to leave a lasting impression. Let the team at Circle BMW help you with your BMW lease or purchase.

It’s easy to jump to the conclusion that shopping for a new BMW X1, 340i, or X5 model in NJ can be strenuous, but it doesn’t have to be. Since Circle BMW is the superior BMW dealership in NJ, our friendly professionals are available to ensure that all your questions are answered while giving you the opportunity to peruse the new BMW at your liberty. When a vehicle has caught your eye, simply catch our attention; we’re happy to schedule a test drive at your convenience. Whether you’ve fallen in love with the BMW 3 Series, 4 Series, 5 Series or another model in the BMW lineup, or you are just starting the research process, our sales experts will get to know you in order to recommend the perfect vehicle. At Circle BMW we offer competitive BMW lease deals on all models. We are proud to offer the best lease deals on our BMW inventory. Circle BMW is equipped to expertly handle any automotive needs.  We encourage you to check out our showroom at 500 Rt. 36 East in Eatontown, NJ, conveniently located off Exit 105 on the Garden State Parkway.

Read More

— BMW Aftersales —

BMW Service Technician in service bay inspecting a BMW on a lift.

BMW Value Service

Competitive pricing and more.
Learn More
BMW Schedule Service

Schedule Service Appointment

When you own The Ultimate Driving Machine, you should get the service to match.
Schedule Service

Contact Us


Circle BMW

500 Rt. 36 East
Eatontown, NJ 07724

Sales: 732-820-4053
Service: 732-820-5589
Parts: 732-844-8203

Sales Hours:
  • Monday - Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed
Parts Hours:
  • Monday - Friday7:30 AM - 5:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed

Recalls: 732-440-1254

Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us


Call Now

500 Rt. 36 East • Eatontown, NJ 07724

Get Directions

Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.