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Just because you don’t see it, doesn’t mean we can’t get it. Speak with a BMW Client Advisor about vehicle sourcing and ordering.

Open Today! Sales: 9am-6pmService: 7:30am-6pm

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DealerRater Dec 2, 2021

Excellent dealer .... everyone SO professional ... would highly recommend ......they go out of their way to get you the best deal possible

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DealerRater Dec 1, 2021

I have purchased and serviced several cars through out the years from Circle BMW. Recently, Kevin Prull helped me get into a new 540iX and his knowledge, professionalism, and attention to all the little things made the experience seamless. Hon Fung makes the signing process easy and the GM Laura Flour is friendly, helpful, and leads a tremendous team. Excellent dealership all around!

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DealerRater Dec 1, 2021

Great people. Great experience. There isn’t a bad thing to say about the whole experience

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DealerRater Dec 1, 2021

Jim Hirsch was very nice, responsive to my questions and the whole experience was very pleasant

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DealerRater Dec 1, 2021

Was comprehensive and all encompassing. I never felt rushed and all my questions were answered

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DealerRater Dec 1, 2021

Had the absolute best experience with my latest car lease - can not say enough about my salesman Charles Catania. I was treated with respect throughout the whole process and he worked with me to get the best deal - If you want a hard working person looking work with you he’s the man !!

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DealerRater Nov 30, 2021

I recently serviced my X1 at Circle BMW and was assisted by Service Advisor, Amanda Ruth. From the time I pulled into the service drive, spoke with Amanda and checked-out, the experience was positive and professional. The service team at Circle BMW is top notch!

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DealerRater Nov 30, 2021

I’ll start by saying I have purchase quite a few cars, new and used, from dealerships across the NY/NJ area. Dealing with Circle BMW has been the best experience overall. They show a care and compassion for your needs and if an issue arises, they are determined to make it right for the customer. If you are in the market for a BMW or any used vehicle do not hesitate to use Circle BMW.

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DealerRater Nov 29, 2021

Service Director, Bob Datri always gets 5 stars. Professional and always looks out for his customers!

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DealerRater Nov 29, 2021

At Circle, customers are always treated with respect. No games, honest answers and fair pricing. Service dept. is second to none. Could not be happier with my BMW experience.

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Welcome To Circle BMW


What Makes Circle the superior BMW Dealership in NJ?

Circle BMW has been family owned and operated since 1980. We are Monmouth County’s only independent BMW Center. Our dedicated staff, loyal customer base and love for new and used BMW models is what drives us to deliver exceptional customer service at our New Jersey BMW showroom and BMW service center in Eatontown, near Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. To learn everything you can about the BMW brand, we encourage you to speak with one of our friendly and knowledgeable BMW Geniuses or Client Advisors. They will provide you with valuable information, answer your questions and even set-up a test drive for you. Once you get behind the wheel of the Ultimate Driving Machine® you will experience the perfect balance of performance, agility and power that is synonymous with a BMW. Driving a BMW is unforgettable, not to mention fun and exciting, and is sure to leave a lasting impression. Let the team at Circle BMW help you with your BMW lease or purchase.

It’s easy to jump to the conclusion that shopping for a new BMW X1, 340i, or X5 model in NJ can be strenuous, but it doesn’t have to be. Since Circle BMW is the superior BMW dealership in NJ, our friendly professionals are available to ensure that all your questions are answered while giving you the opportunity to peruse the new BMW at your liberty. When a vehicle has caught your eye, simply catch our attention; we’re happy to schedule a test drive at your convenience. Whether you’ve fallen in love with the BMW 3 Series, 4 Series, 5 Series or another model in the BMW lineup, or you are just starting the research process, our sales experts will get to know you in order to recommend the perfect vehicle. At Circle BMW we offer competitive BMW lease deals on all models. We are proud to offer the best lease deals on our BMW inventory. Circle BMW is equipped to expertly handle any automotive needs.  We encourage you to check out our showroom at 500 Rt. 36 East in Eatontown, NJ, conveniently located off Exit 105 on the Garden State Parkway.

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Circle BMW

500 Rt. 36 East
Eatontown, NJ 07724

Sales: 732-820-4053
Service: 732-820-5589
Parts: 732-844-8203

Sales Hours:
  • Monday - Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed
Parts Hours:
  • Monday - Friday7:30 AM - 5:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed

Recalls: 732-440-1254

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732-820-4053

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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-6pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.