Open Today! Sales: 9am-5pmService: 8am-3pm

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DealerRater Jul 22, 2021

Charlie was wonderful to work with. He made sure I was always updated on the build of my car and kept me informed. I am happy I chose to switch over to Circle BMW! They are exceptional! Thank you!

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DealerRater Jul 20, 2021

Circle BMW is well deserving of its 5 star rating. The dealership actually and genuinely cares about providing true customer service. Client adviser Kevin Prull is a seasoned professional. He is proficient, efficient and articulates himself well. He handled my recent new car purchase to my complete satisfaction. He is a credit to Circle BMW's sales force. Credit also to the service department which handled my recent servicing to my utmost delight.

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Google Jul 20, 2021

Had to drop off my new X5 due to the sudden engine light on today. The service advisor was nice and had me to go inside to schedule an appointment real quick. When I get back to my car few mins later. I noticed this young valet parking guy put my car in sport plus mode and ready to roll. I hope these young valet parking fellas don’t maneuver customers’ BMW in the parking lot with sport plus mode and tapping gas paddle too hard.

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DealerRater Jul 19, 2021

Outstanding experience! Tony Carniero was one of the best salespeople I've ever dealt with.Every aspect of my interaction with Circle was top notch!

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DealerRater Jul 18, 2021

Jim Hirsch at Circle BMW went above and beyond to make my experience as painless as possible. He’s a gem!

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DealerRater Jul 17, 2021

Danny Wong was super helpful and knowledgeable. We loved our experience working with him and our new car! The entire staff worked to make our experience smooth and easy.

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DealerRater Jul 16, 2021

Was a great experience. Ed and Carlos really made the decision quite easy. Very happy with the entire process. I’d easily recommend Circle BMW.

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DealerRater Jul 15, 2021

Anthony was super attentive and helpful. He helped make the whole process so easy! We highly recommend him! He always followed up with my husband and I even after the sale to make sure everything was ok.

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DealerRater Jul 12, 2021

Excellent customer service! Great inventory! James Hirsch is the best sales person! The entire Circle BMW team are very responsive and helpful. I highly recommend Circle BMW and James the salesperson.

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Welcome To Circle BMW


What Makes Circle the superior BMW Dealership in NJ?

Circle BMW has been family owned and operated since 1980. We are Monmouth County’s only independent BMW Center. Our dedicated staff, loyal customer base and love for new and used BMW models is what drives us to deliver exceptional customer service at our New Jersey BMW showroom and BMW service center in Eatontown, near Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. To learn everything you can about the BMW brand, we encourage you to speak with one of our friendly and knowledgeable BMW Geniuses or Client Advisors. They will provide you with valuable information, answer your questions and even set-up a test drive for you. Once you get behind the wheel of the Ultimate Driving Machine® you will experience the perfect balance of performance, agility and power that is synonymous with a BMW. Driving a BMW is unforgettable, not to mention fun and exciting, and is sure to leave a lasting impression. Let the team at Circle BMW help you with your BMW lease or purchase.

It’s easy to jump to the conclusion that shopping for a new BMW X1, 340i, or X5 model in NJ can be strenuous, but it doesn’t have to be. Since Circle BMW is the superior BMW dealership in NJ, our friendly professionals are available to ensure that all your questions are answered while giving you the opportunity to peruse the new BMW at your liberty. When a vehicle has caught your eye, simply catch our attention; we’re happy to schedule a test drive at your convenience. Whether you’ve fallen in love with the BMW 3 Series, 4 Series, 5 Series or another model in the BMW lineup, or you are just starting the research process, our sales experts will get to know you in order to recommend the perfect vehicle. At Circle BMW we offer competitive BMW lease deals on all models. We are proud to offer the best lease deals on our BMW inventory. Circle BMW is equipped to expertly handle any automotive needs.  We encourage you to check out our showroom at 500 Rt. 36 East in Eatontown, NJ, conveniently located off Exit 105 on the Garden State Parkway.

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Circle BMW

500 Rt. 36 East
Eatontown, NJ 07724

Sales: 732-820-4053
Service: 732-820-5589
Parts: 732-844-8203

Sales Hours:
  • Monday - Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed
Parts Hours:
  • Monday - Friday7:30 AM - 5:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed

Recalls: 732-440-1254

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732-820-4053

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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-5pm

Open Today! Service: 8am-3pm

Open Today! Parts: 8am-3pm

Circle BMW 40.2914229, -74.0422413.