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Open Today! Sales: 9am-7pmService: 7:30am-6pm

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DealerRater Jan 19, 2022

Jim Hirsch was very helpful with my new lease. He delivered what was promised. Ordered a vehicle and kept me updated during the entire process. Respect that he tells it like it is rather then just what you want hear. Straight shooter. Will work with him again in the future

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DealerRater Jan 18, 2022

Professional setup. Was impressed with the service center. Would return and recommend to others. Plan on using this shop for next maintenance.

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DealerRater Jan 18, 2022

Amanda Ruth was very professional keeping me updated on my service request. Service was properly completed

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DealerRater Jan 18, 2022

Drove up and was greeted and directed to service representative. Everything went smoothly. Only one issue was that there was no more loner cars.. But all goof because i got a lift home and tgey delivered my car back to me looking brand knew and a good cleaning.

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DealerRater Jan 18, 2022

I went to buy a car especially the 2022 BMW M440I and everyone there was wonderful and very helpful, especially James Hirsch he is a great person. From the first day I went to the dealer, he was the only person to approach me to help me, even though he had to work extra time. Thank you very much, it was great doing business with you. I also want to thank Andrew Kim for doing the paperwork as fast as he can. I can say that James Hirsch was the only one who really helped me and he found my ...

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DealerRater Jan 18, 2022

Hey first of all just wanna thank Mr. Ziggy thank you for being great being patient and doing the best for me excellent job and this is the second time I’m back to you first time was flawless and this time was flawless as well thank you blessings to you and your family see you soon for another car for my friends car

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DealerRater Jan 18, 2022

Professional . Got loner car . Work was perfect. Staff helpful and friendly was able to get in and out. Price was reasonable

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Google Jan 17, 2022

I went to buy a car especially the 2022 BMW M440I and everyone there was wonderful and very helpful, especially James Hirsch he is a great person. From the first day I went to the dealer, he was the only person to approach me to help me, even though he had to work extra time. Thank you very much, it was great doing business with you. I also want to thank Andrew Kim for doing the paperwork as fast as he can. I can say that James Hirsch was the only one who really helped me and he found my ...

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DealerRater Jan 17, 2022

Bryan is service is always knowledgeable and helpful. All concerns were addressed very well and in time.

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DealerRater Jan 16, 2022

Every service done for my X1 is great. I really love how service managers especially PAUL STARNES take %old care of me and my car. Customer service is awesome. Circle BMW deserved my 5 star all the time

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Welcome To Circle BMW


What Makes Circle the superior BMW Dealership in NJ?

Circle BMW has been family owned and operated since 1980. We are Monmouth County’s only independent BMW Center. Our dedicated staff, loyal customer base and love for new and used BMW models is what drives us to deliver exceptional customer service at our New Jersey BMW showroom and BMW service center in Eatontown, near Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. To learn everything you can about the BMW brand, we encourage you to speak with one of our friendly and knowledgeable BMW Geniuses or Client Advisors. They will provide you with valuable information, answer your questions and even set-up a test drive for you. Once you get behind the wheel of the Ultimate Driving Machine® you will experience the perfect balance of performance, agility and power that is synonymous with a BMW. Driving a BMW is unforgettable, not to mention fun and exciting, and is sure to leave a lasting impression. Let the team at Circle BMW help you with your BMW lease or purchase.

It’s easy to jump to the conclusion that shopping for a new BMW X1, 340i, or X5 model in NJ can be strenuous, but it doesn’t have to be. Since Circle BMW is the superior BMW dealership in NJ, our friendly professionals are available to ensure that all your questions are answered while giving you the opportunity to peruse the new BMW at your liberty. When a vehicle has caught your eye, simply catch our attention; we’re happy to schedule a test drive at your convenience. Whether you’ve fallen in love with the BMW 3 Series, 4 Series, 5 Series or another model in the BMW lineup, or you are just starting the research process, our sales experts will get to know you in order to recommend the perfect vehicle. At Circle BMW we offer competitive BMW lease deals on all models. We are proud to offer the best lease deals on our BMW inventory. Circle BMW is equipped to expertly handle any automotive needs.  We encourage you to check out our showroom at 500 Rt. 36 East in Eatontown, NJ, conveniently located off Exit 105 on the Garden State Parkway.

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Circle BMW

500 Rt. 36 East
Eatontown, NJ 07724

Sales: 732-820-4053
Service: 732-820-5589
Parts: 732-844-8203

Sales Hours:
  • Monday - Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed
Parts Hours:
  • Monday - Friday7:30 AM - 5:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed

Recalls: 732-440-1254

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732-820-4053

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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.