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Circle BMW - Your BMW Store at the Jersey Shore

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Google Nov 23, 2020

Circle BMW had the most amazing customer service I had ever seen. Elaine was so helpful with my situation and helped me get into a new lease. She was kind, caring, and passionate to make sure I found a vehicle. She took her time and was so professional. I highly recommend this dealership because of how caring and helpful they all are as a whole!!!

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DealerRater Nov 23, 2020

Elaine was my client advisor and was absolutely amazing. She took into account my situation and found the best car to lease for me and took her time to help me out. I was so pleased with how nice and caring she was and how amazing her customer service skills were. I am so glad I went to Circle BMW!!!

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Google Nov 22, 2020

No one better than Danny

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Google Nov 21, 2020

Ed and Carlos were great! Made the entire process from test-drive to pick-up a complete joy. Extremely happy with my new car and I’d highly recommend Circle BMW!

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DealerRater Nov 21, 2020

Great experience and service. I highly recommend. They go above and beyond. Not your typical car dealership experience, No pressure to buy. No pressure to add extras

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DealerRater Nov 21, 2020

Circle BMW is a friendly, professional dealership. They have a great inventory of new, certified and used vehicles. There service is top rate as well.

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DealerRater Nov 20, 2020

Robert provided easy, quick and efficient service in the purchase of my new BMW. I highly recommend. This was the fastest I ever went through a buying process.

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Google Nov 20, 2020

Anthony was awesome, he worked hard and was a fantastic person overall. Most dealerships sell you what you find, he gave us that option but also went out of his way to find a car that fit our family’s needs. Very happy with the 2015 Lincoln MKZ hybrid!

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DealerRater Nov 19, 2020

Rob Cavalieri is always professional and an asset to the dealership at Circle BMW. It is always a pleasure working with Rob. I love my new BMW!

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Google Nov 19, 2020

Great buying experience. Anthony lived up to the expectations and facilitated a hassle free transaction. No hidden charges and no negative surprise on inspection of the car. We recommend him as your "go to guy" for a good deal. Will certainly buy again from circlebmw via Anthony in future. Thanks for your help.

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Welcome To Circle BMW

What Makes Circle the superior BMW Dealership in NJ?

Circle BMW has been family owned and operated since 1980. We are Monmouth County’s only independent BMW Center. Our dedicated staff, loyal customer base and love for new and used BMW models is what drives us to deliver exceptional customer service at our New Jersey BMW showroom and BMW service center in Eatontown, near Middletown, Asbury Park, Holmdel, Colts Neck and Rumson. To learn everything you can about the BMW brand, we encourage you to speak with one of our friendly and knowledgeable BMW Geniuses or Client Advisors. They will provide you with valuable information, answer your questions and even set-up a test drive for you. Once you get behind the wheel of the Ultimate Driving Machine® you will experience the perfect balance of performance, agility and power that is synonymous with a BMW. Driving a BMW is unforgettable, not to mention fun and exciting, and is sure to leave a lasting impression. Let the team at Circle BMW help you with your BMW lease or purchase.

It’s easy to jump to the conclusion that shopping for a new BMW X1, 340i, or X5 model in NJ can be strenuous, but it doesn’t have to be. Since Circle BMW is the superior BMW dealership in NJ, our friendly professionals are available to ensure that all your questions are answered while giving you the opportunity to peruse the new BMW at your liberty. When a vehicle has caught your eye, simply catch our attention; we’re happy to schedule a test drive at your convenience. Whether you’ve fallen in love with the BMW 3 Series, 4 Series, 5 Series or another model in the BMW lineup, or you are just starting the research process, our sales experts will get to know you in order to recommend the perfect vehicle. At Circle BMW we offer competitive BMW lease deals on all models. We are proud to offer the best lease deals on our BMW inventory. Circle BMW is equipped to expertly handle any automotive needs.  We encourage you to check out our showroom at 500 Rt. 36 East in Eatontown, NJ, conveniently located off Exit 105 on the Garden State Parkway.

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Circle BMW

500 Rt. 36 East
Eatontown, NJ 07724

Sales: 732-820-4053
Service: 732-820-5589
Parts: 732-844-8203

Sales Hours:
  • Monday - Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 3:00 PM
  • SundayClosed


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500 Rt. 36 East • Eatontown, NJ 07724

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Circle BMW 40.2914229, -74.0422413.