About Circle BMW | BMW & Pre-Owned Car Dealership in New Jersey



Circle BMW was established in 1980 by Tom DeFelice, a life-long resident of Monmouth County. Today, we remain family-owned and operated by the DeFelice family. This distinction continues to set Circle BMW apart from other car dealerships in New Jersey. Many of them are run by absent owners and large executive boards.

At Circle BMW, we are dedicated to excellence, especially when it comes to helping our customers. Our staff members, many of who have worked at the dealership for 10, 20, or even 30 years, have been hand-selected. The Circle BMW staff is equipped with a vast knowledge base and an eagerness to learn new technology. They will go the extra mile to provide our customers with top-notch service and a shopping experience unlike any other.

As a member of the business community, Circle BMW's generous support of numerous non-profit organizations has benefited many throughout the Monmouth and Ocean County communities. Our employees, "Team Circle BMW", often come together to support causes close to our hearts. In the past we have worked with non-profit organizations dealing with autism, breast cancer awareness, feeding the hungry, and veterans.

For over 40 years, customers have traveled from towns throughout Monmouth County and beyond, to visit Circle BMW. Circle BMW's state-of-the-art facility is easily accessible from Brick NJ, Red Bank NJ, & beyond! Located off the Garden State Parkway, Exit 105, and just a short drive from New York City, Circle BMW is known fondly as the "BMW Store at the Jersey Shore."

Our large inventory features new, Certified Pre-Owned and used BMWs in addition to popular off-brand used vehicles. Circle's newly renovated modern showroom houses both new and CPO high-performance luxury sedans and SAV. Including the classic 3 Series, 5 series, and 7 series as well as the BMW X3, X5, and X7. If you are a first-time luxury vehicle buyer or just a BMW enthusiast, at Circle BMW you will be met with an experience to propel your car buying to the next level.

In the market for a used vehicle? Our Circle Pre-Owned team will help you find the perfect car for you and your lifestyle. We have one of the largest selections of used cars in the region, featuring BMWs as well as many other brands. If you are looking to trade in your vehicle, find your Instant Cash Offer with Kelly Blue Book and a member of our team will reach out with your vehicle's trade-in value.



Circle BMW, one of the region's leading BMW dealerships, has been recognized by DealerRater.com as the 2023 National BMW Dealer of the Year, the 2023 New Jersey BMW Dealer of the Year and a 2023 DealerRater Consumer Satisfaction Award winner.

Across the U.S., Circle BMW is Best reviewed by BMW Shoppers as a Three Time Dealer of the Year Award Winner (NJ) and Eight Time Consumer Satisfaction Award Winner. The DealerRater Dealer of the Year Awards are based on reviews by new and used car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated Circle BMW on its customer service, quality of work, friendliness, pricing, and overall experience.

The Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that consistently exceed consumer expectations across all dimensions of the dealership experience, including speed, transparency, trade-in and financing experiences, and more. 



Once you take delivery of your BMW, Circle BMW's award-winning Service Department will ensure that your vehicle is properly serviced. For OEM BMW parts and accessories, the Circle BMW Lifestyle Boutique features everything you need for you and your BMW. It's no wonder that Circle BMW is well-positioned to handle all your automotive needs.

Our BMW service center delivers an all-inclusive range of services and amenities. Technicians use BMW-approved diagnostic equipment and furnish your vehicle with genuine OEM BMW parts.

Circle BMW's service experience is top-notch. When visiting our dealership near Long Branch NJ, you can expect complimentary loaner cars, as well as amenities such as free Wi-Fi, gourmet coffee and treats at our Isetta Cafe, and a free car wash each time you visit Circle BMW. We also have an internet lounge with desks for anyone working from home. To make BMW maintenance even more convenient, use our courtesy shuttle service. Schedule your visit to Eatontown today!

As the only Certified M Dealer in Monmouth County - our technicians offer in-depth knowledge on this exclusive collection of vehicles. As such, we can also expertly maintain your BMW M Series vehicle so it stays in peak condition. See how easy it is to set up a service appointment, choose a BMW maintenance plan that works best for you.


We'll be with you every step of the way and our Finance Department will give you the best options possible.

We're eager to provide financing for your new car and to assist in used car financing based on your credit score and interest rates. Click here to check out our online car loan calculator for an instant loan rate. Then, click here to proceed to our online finance application.

Whether you come from Middletown or Brick NJ, we will work with you to secure a vehicle loan. We are confident that Circle BMW provides the best BMW Lease Deals in New Jersey. Circle BMW has strong relationships and is committed to finding you the perfect loan company to suit your car finance needs. We will talk through different loan terms and loan amounts to find you the monthly car payment that fits your needs.

Low-interest car loans are available for customers with existing loans. We can help you refinance your car loan or adjust the term of the contract. You're just a step away from approved car financing. Speak to your Client Advisor or Finance Manager for more information on products.

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  1. Circle BMW

    500 Route 36 East
    Eatontown, NJ 07724

    • Sales: 732-820-4053
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500 Route 36 East
Directions Eatontown, NJ 07724

  • Contact our Sales Department at: 732-820-4053
  • Recalls: 732-440-1254
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed

Serving the Eatontown area, Circle BMW, located at 500 Route 36 East in Eatontown, NJ, is your premier retailer of new and pre-owned vehicles. Our dedicated sales staff and top-trained technicians are here to make your vehicle shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal vehicle today!