In 1972, the agreement that created BMW Motorsport GmbH was signed. Over the past 50 years, on streets and tracks around the world – corner by corner, lap by lap – BMW M has built a passionate community of extraordinary fans. BMW kicked off its 50th Anniversary with the “Huddle Speech”. WE ARE M
And today, as we celebrate BMW M’s 50th birthday, it is the enthusiasts who will get the present.
The start of the anniversary year sees the return of the iconic BMW Motorsport emblem. BMW M is putting down a marker for those who love tradition. The logo with the staggered semicircles in blue, purple, and red was first used on race cars of BMW Motorsport GmbH, founded in 1972. All BMW M models and all BMW models with the M Sport package now have the option of having the classic logo on the front, back, and wheel hubs.
In the anniversary year, there’s a wide range of historic paint finishes like Dakar Yellow, Daytona Violet metallic, Macao Blue metallic, or Imola Red on offer for selected models. The BMW Individual Visualizer provides a first impression of the distinctive special paint finishes.
The company now known as BMW M GmbH is presenting a limited-edition model exclusive to North America, the M50 Jahre Edition. This anniversary special model is a limited edition, featuring unique design features and exclusive style. To mark the start of its sixth decade of existence, BMW M GmbH is offering two exclusive edition models based on the high-performance sports cars BMW M4 and BMW M3. Experience More
Circle BMW was proud to send our Client Advisor, Tathiana, and Assistant Service Manager, Tim, to BMW Certified M Training at Indianapolis Speedway earlier this week. In addition, our Center Operator, Thomas DeFelice III, “T3” also participated in the 50 Jahre M Experience for Dealers in Indianapolis.
What unites us is the passion for that special feeling experienced by every driver of a BMW M.
WE ARE M. Wir gratulieren zu 50 Jahren! (We congratulate on 50 Years!)
Want to learn more? Take a look at a “quick lap” through the history of the strongest letter in the world!

Looking for a gift for dad? Check out the BMW M LOVE – the book to the anniversary
Exclusive insights, interviews, photos, and much more are featured in the new book "BMW M Love". Now available at Delius Klasing and Amazon.