Nik Juarez: Circle BMW Brand Ambassador, Father, Jockey, Husband and Athlete

Circle BMW is a family-owned and operated business with deep roots in Monmouth County and professional jockey Nik Juarez is a third-generation horseman who rides at Monmouth Park Racetrack, just a few miles from Circle BMW. Unquestionably, it was a natural fit for Circle BMW to select Juarez when looking for a local brand ambassador.

“You could say that becoming a professional jockey is in my genes. Starting with my grandfather, who passed on his knowledge and passion for the sport to my father. I was fortunate to learn from them and to be guided by my father who remains by my side today as I pursue my horseman career.”

Since our partnership began in 2019, Nik and his growing family have become part of our family!

“It has been a pleasure to work with Circle BMW’s founder and owner, Tom DeFelice. Since 1980, Tom has built Circle BMW into one of the most successful BMW stores in the country. It shows in the staff.”

Circle BMW is absolutely delighted to partner with Nik for yet another racing season. This is the fourth year that Nik Juarez will represent Circle BMW as our Brand Ambassador. “I understand and appreciate a family-run business, so representing Circle BMW was a natural fit for me.”

Speaking about the importance of family, Nik, his wife, Mimmi, and son, Nikky, Jr., are all counting down the days that they can be together again in the U.S., especially now that there is a baby girl on the way!

Juarez recently took on the David Goggins 4x 4x 48 Worldwide Running Challenge, where he was able to raise over $6,000. for the Permanently Disabled Jockeys Fund (PDJF) and Team Foster. Juarez’s four-mile path around Oceanport began at The Fort Athletic Club in Fort Monmouth going down Oceanport Avenue, past Monmouth Racetrack (Nik’s home base for Horse Racing Season), and ended back at The Fort Athletic Club. Circle BMW’s Center Operator, Vice President, and General Counsel, Thomas DeFelice III, joined Nik on his journey to 48 miles along with Fort Athletic Club trainer Matt Wright, and Scott Marchakitus.  All kept up with his nine-minute mile pace.

Make sure to visit Monmouth Park this Summer to catch Nik Juarez in action! You can find more information here about upcoming race schedules and events: https://www.monmouthpark.com/horse-racing/live-racing-calendar/