Circle BMW Earns 2023 DealerRater BMW Dealer of the Year Award for Superior Customer Experience

Across the U.S., Circle BMW is Best reviewed by BMW Shoppers as a Three Time Dealer of the Year Award Winner (NJ) and Eight Time Consumer Satisfaction Award Winner.

Circle BMW, one of New Jersey’s premier BMW dealerships, is pleased to announce that it has been awarded the 2023 Dealer f the Year Award by DealerRater. This is a great honor for Circle BMW, as it is the first year that they have been awarded the National Dealer of the Year Award. This prestigious award is given to dealerships that consistently demonstrate excellence in customer service, sales, and overall performance. In addition to the National Dealer of the Year Award, Circle BMW was also awarded the New Jersey Dealer of the Year and the 2023 Consumer Satisfaction Award Winner, making them a three-time New Jersey Dealer of the Year Award Winner and an eight-time Consumer Satisfaction Award Winner. These awards are a testament to the hard work and dedication of Circle BMW's staff and their commitment to providing their customers with exceptional service.

“DealerRater.com, which collected more than 1.1 million customer reviews in 2022, provides a dealership with real-time feedback on their customers' experiences. The dealers and their teams that excel are ones who adapt quickly to evolving shopping expectations and step up to meet consumer needs with outstanding service. This past year, Circle BMW stood out among its peers for providing a top-notch experience,” said DealerRater General Manager Jamie Oldershaw. “Car shoppers' interactions with dealerships begin and end online, which is why it is imperative for dealers to think about how they provide exceptional service at every stage of the car shopping journey.  The most successful dealers like Circle BMW understand the value of a quality virtual showroom that carries over into the in-store experience and then concludes with the shopper sharing their feedback with others through an online review. This approach is what differentiates our award-winners from their competition.  

DealerRater helps dealers build their online reputation and connect shoppers with their top salespeople virtually to ensure that the experience is established before the shopper walks through the doors. Award-winning dealers encourage their car shoppers to leave reviews that will help build a dealer's online reputation and ultimately generate new customers.

The Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that consistently exceed consumer expectations across all dimensions of the dealership experience, including speed, transparency, trade-in and financing experiences, and more.
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